List of 30 Best Instagram Hashtags for Artists
Grab our list of 30 Best Art Hashtags for Artists!
We've created this list to help you overcome the following challenges in finding the Instagram hashtags that are right for you:
​1. Time-Consuming Research
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Research Effort: Finding the right mix of hashtags requires time and research. Artists need to analyze which hashtags are performing well, which are trending, and which resonate with their audience.
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Trial and Error: Even with research, finding the perfect hashtags often involves trial and error, requiring ongoing testing and adjustment.
2. Balancing Popularity and Niche
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Overused Hashtags: Highly popular hashtags like #artist or #instaart have millions of posts, making it hard for individual posts to stand out. Posts can quickly get buried, reducing visibility.
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Niche Hashtags: While niche hashtags have fewer posts, they might not attract enough of the right audience. Finding a balance between popular and niche hashtags is key but challenging.
3. Targeting the Right Audience
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Audience Misalignment: Artists may struggle to find hashtags that attract their ideal audience. For example, a hashtag might be popular, but if it attracts the wrong demographic, it won’t lead to meaningful engagement or sales.
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Multiple Audiences: Artists often want to reach different audiences (e.g., collectors, other artists, galleries). Finding hashtags that appeal to each group without overloading a post with hashtags is tricky.
5. Hashtag Saturation
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Competition: Some hashtags are oversaturated with content, making it difficult for posts to gain traction. The more competitive a hashtag, the harder it is for a post to stand out.
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Shadowbanning: Overusing or using irrelevant hashtags can lead to shadowbanning, where Instagram reduces the visibility of posts in searches.
6. Relevance and Specificity
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Relevance: It’s essential to choose hashtags that are not only popular but also relevant to the content. Generic hashtags might increase visibility but won’t necessarily lead to meaningful engagement.
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Specificity: Being too specific with hashtags can limit reach, while being too broad can attract an irrelevant audience. Striking the right balance is a challenge.​
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