Nail Your Gallery Pitch

Whether you are reaching out to a gallery to be considered for a solo exhibit, a group art show, or would like to sell your artwork on consignment through them, the guide above will walk you through it. We've included a Pitch template, plus some Examples of emails to galleries.

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Below are some quick tips for you to keep in mind when reaching out to a gallery, so you can prepare a pitch that is both professional and engaging: 

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• Define what you want to achieve with your pitch (Your Clear Ask).

• Research the gallery (10 min minimum, ideally go to their art show and meet them in person - this will increase your chances of success).

• Find a direct point of contact (Gallery director or Curator). 

• Get their name right.

• If you work in different styles, pitch only one of them first.

• Include a link to your website where they can see the artworks you are pitching (not your instagram feed). Alternatively, attach a pdf attachment with the images of your work (pdf size should be 1 to 2 mb).

• Don’t use emoji’s (they are too informal for an initial pitch).

• Don’t reach out, if they say on their website that they are not open to seeing new work.

• If they say “no walk-ins,” it’s still ok to visit the gallery before you pitch to see the space and their current artworks on display, just don’t pitch yet (unless they ask you to). Do come to their Art show openings, introduce yourself and connect with them on personal and professional levels.

• Highlight your accomplishments and strengths (previous art shows / events / appearances features  in the media / social media following, email list of fans and collectors).

• Customize your pitch for each gallery (so it doesn’t sound templated).

• Use active voice.

• Check for typos and grammar errors.

• Be concise.

• Follow up on your email within a week (your first email may scroll off their email feed, so remind about your request).​